Direct Mail Marketing for Mortgage Companies

Targeted Mortgage Mailers

Ready to target past borrowers and current homeowners with a specialized direct mail campaign, or reach credit-ready homebuyers with a special offer?

Current and prospective homeowners are always looking for lending services from mortgage companies to purchase a home, refinance their current loan, take cash out for home improvements, pay off debt and more.

Direct mail marketing is a cost-effective and proven approach to reach current and potential
customers with exclusive solutions – using targeted, data-driven mortgage mailers, digital integration
and marketing automation to increase leads and loan conversions.

And that’s where Splash can help.

Outsource Your Mortgage Direct Mail Marketing

Mortgage communications can be complex – with strict regulations, multiple stakeholders and different types of borrowers. Take back control of the borrower communications process by partnering with an expert mortgage marketing partner – saving time, cutting costs, decreasing risk and improving the borrower experience.

Here’s why your direct mail strategy matters: *

• 73% of American consumers prefer being contacted by brands via direct response mail because they can read mail at their convenience
• More than 40% of direct mail recipients read or at least scan the mail they receive
• While overall mail rates declined, total direct mail volume increased by 28% from 2020 to 2021

With Splash, you can efficiently create, update and manage communications – while staying 100% compliant.

We’re marketers too. We’ll help you create your communications strategy, identify potential audiences,
develop the creative focus and execute your campaign – using a strategic multichannel approach. Plus,
you’ll get the benefits of a savvy print-mail partner specializing in secure data and regulatory
compliance.

Complete Mortgage Mailing Solutions

• Data-Driven Marketing Solutions
• Full Color or Black Ink Variable Data Print
• Quick Turnaround Time
• In-house Design and Development
• Variety of Engaging Formats
• Compliant Mortgage Marketing Communications (meet FCRA regulatory requirements)
• Streamlined Stakeholder Approvals
• Letters, Postcards, Flyers, Secure Self Mailers
• List Segmentation
• 1:1 Personalization
• Integrated Digital Marketing Automation
• Complete Mailpiece Tracking
• Seamless Print and Mail Integration
• SOC 2 Compliance

Types of Mortgage Company Direct Mailers

Whether you want to market your services, promote a special offer or inform and educate, Splash can help you create the exact mailpiece you need for maximum impact.

• Postcards
• Letters
• Secure Self Mailers
• Flyers
• Mailers
• Envelopes
• Retargeting Ads

Benefits of a Specialized Direct Mail Services Partner 

We know the ins and outs of how to produce quality, highly-effective direct mail for banks, lending
institutions, mortgage brokers and mortgage loan originators. Our marketing campaigns are optimized,
consistent and affordable – producing measurable results. Here are a few of the benefits of partnering
with a tried-and-true direct marketing partner:

• Personalized – Get noticed with personalized content and images that resonate with direct mail recipients. Variable data printing, also known as VDP, lets you personalize each and every mailpiece – all in a single print run, without slowing down. You can tailor your postcards or mortgage mailers to new homebuyers, renters and loan prospects – and build an instant relationship by addressing them by name and including details that are applicable to them, such as an exclusive interest rate or type of loan.
• Multichannel – A direct marketing campaign doesn’t have to be one and done with a single touchpoint. Extend your reach online by delivering targeted social media ads before, during and after your mailing (yes, we said “before”). Or utilize QR codes or PURLs (personalized URLs) to drive traffic to a dedicated landing page or webpage with a special offer or promotion.
• Trackable – Gain insight and transparency into all aspects of your direct response mailing campaigns. There are no unknowns when you have real-time tracking… down to the individual mailpiece. The reporting is even synced with Google Maps so you see the street-level view of the delivery location.
• Insightful – With full visibility, your mortgage company can prepare for incoming calls. Be fully staffed and prepared for an influx of calls, online lead generation and loan inquiries.
• Cost-Effective – A direct mail partner like Splash has the resources you need in one convenient location, from in-house copywriting and design to secure print and mail – without needing multiple partners or your own internal resources. You’ll also maintain cashflow and capital outlay with house stock and envelopes, which are billed as used. Plus, you’ll get the best postage rates and savings with presort automated rates.  

Targeted Mortgage Mailing Lists

Get your mortgage communications and Firm Offer of Credit letters into the hands of the RIGHT
potential customers – targeting your audiences based on FICO Scores, types of loans, rates, home values
and more.

We can accept data from any provider. If you’re looking for targeted, pre-screened data, our partner,
Xactus, can help. They use sophisticated data acquisition technology to help you identify and engage
with new prospects quickly, providing access to on-demand credit and mortgage data on hundreds of
millions of consumers. You’ll have fully vetted prospect lists – with pre-screened, ready-to-act leads.

Remove the guesswork with precisely–targeted audiences that prevent wasted marketing spend.
That’s why we partner with the most accurate, industry-leading mailing list provider – helping banks, mortgage lenders and mortgage loan originators connect with qualifying homebuyers and eligible borrowers.

Plus, print and mail are our specialty, so an end-to-end print-mail system helps to track and manage your marketing all the way to delivery. You’ll be covered by the latest National Change of Address (NCOA) database – ensuring that your direct mailpieces don’t go to any prospects that recently moved. CASS certification also helps to identify and verify delivery point addresses.

We’ll work with you to create a cost-effective direct response marketing campaign for any target audience:

• Federal Housing Administration (FHA)
• First-time Homebuyer
• Refinancing Programs
• Adjustable-Rate Mortgages (ARMs)
• Veterans Affairs (VA) and Military
• Conventional Loans
• Reverse Mortgages
• Cash-Out Refinancing
• Non-QM Products

Direct Mail Automation for Borrower Communications

What if you could extend your reach with innovative automated and programmatic direct mail automation solutions?

You can help your marketing department or organization more effectively market and automate repetitive tasks. Take charge of your mortgage mailing strategy by expanding your complex variable print campaigns and increasing your multichannel touchpoints.

Automated direct mail puts you in the driver’s seat, so you can save time, minimize mistakes and be
stress free while elevating your brand and increasing response rates with innovative strategies.

Meet Velocity

Modernize your mortgage direct mail campaigns and get mail out faster with Velocity, a powerful
marketing automation platform that combines custom print and digital solutions to help you quickly
scale complex variable print campaigns. Fully manage campaigns in one easily accessible portal while
eliminating long programming lead times.

Meet Amplify

A results-driven integrated marketing solution drastically increases the number of touchpoints in a
direct marketing campaign by delivering your message on all of the popular digital channels. With Amplify,
you’ll utilize the latest digital technologies, such as Facebook, Instagram, Google and USPS’ Informed
Delivery®, to deliver ads and targeted messages to your recipients online. Seamlessly integrate pre- and
post-mail touchpoints into your communications strategy.

You’ll have access to an integrated dashboard system available online with all of the essential metrics, so there are no unknowns. You can track, enhance and effectively attribute results, from response rates to ROI.

Integrated Digital Marketing

Ready to see what targeting technology can do based on the names and addresses from your mailing list?  

Get a “compound effect” with your mortgage mailers. With an integrated digital marketing strategy, everyone who visits your website gets re-targeted. This means that ALL of your visitors – whether they’re on your direct mail list or not – receive online ads, so you get an added boost and additional eyes on your offer.

Schedule Your Free Consultation Today!

Request your customized direct mail marketing consultation today. Learn how you can maximize the effectiveness of your borrower communications while streamlining resources with a partner well versed in the mortgage industry. Your outreach will be data-driven, eye-catching and impactful – reaching more qualified leads and borrowers, resulting in more viable leads and loan inquiries.

Sources:

SmallBizGenius, “Direct Mail Statistics that Will Have You Running to the Post Office,” March 2022, https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/#gref
Sequel Response, “Direct Mail Volume & Trends Report: Q2 2022,” August 2022, https://www.sequeldm.com/direct-mail-trends-volume-report/