A Wave of Insights, News & Information

Enjoy the latest "splash" of relevant and insightful content from the world of direct response marketing.

a magnet

Reevaluating Customer Acquisition and Loyalty Campaigns: The Power of Direct Mail

January 29, 2025 by FSSI Splash

In an era dominated by digital marketing channels, it’s easy to overlook the tried-and-true method of direct mail for reaching new customers and retaining loyal ones. However, the reality is that direct mail remains an incredibly effective tool. In fact,...

Read me

FSSI logo

Next-Level Direct Response Marketing Strategies

January 16, 2025 by FSSI Splash

Direct mail is powerful. It gets more reads and actions than any other marketing channel. With the average number of digital communications at an all-time high (the average office worker receives 120 emails per day), it’s the well-designed, customized and...

Read me

Using Direct Mail to Improve Mortgage Marketing Campaigns

November 7, 2024 by FSSI Splash

Boosting your mortgage business through targeted direct mail marketing can significantly enhance your outreach and lead generation. In today's competitive landscape, personalized and targeted messages are essential for connecting with potential customers....

Read me

FSSI logo

The Power of Direct Mail for Mortgage Lenders in a Changing Interest Rate Environment

September 27, 2024 by FSSI Splash

Written By: Yolanda Bishop Sr. Relationship Manager at FSSI Splash | Growth Marketer As interest rates potentially decline, the mortgage industry is primed for a transformative period. This shift is likely to spark a wave of home purchases and...

Read me

Outsourcing Direct Mail Printing for Agencies Serving Nonprofits

July 11, 2024 by FSSI Splash

For nonprofit organizations, direct mail is a powerful fundraising tool, but managing the printing, assembly, and mailing process in-house can be a logistical nightmare for your nonprofit fundraising agency. That's where FSSI Splash comes in. As experts in...

Read me

an envelope with a thank you card being pulled out

Donor Recognition Strategies: Boosting Donor Retention for Nonprofits

March 27, 2024 by Heather Brunson

Donor recognition and appreciation is a crucial practice for nonprofits to acknowledge contributions, fostering stronger connections and donor retention rates. The process of recognizing and appreciating donors is an art, and at FSSI Splash, we've perfected...

Read me