A Wave of Insights, News & Information

Enjoy the latest "splash" of relevant and insightful content from the world of direct response marketing.

Outsourcing Direct Mail Printing for Agencies Serving Nonprofits

July 11, 2024 by Michael Ouellet

For nonprofit organizations, direct mail is a powerful fundraising tool, but managing the printing, assembly, and mailing process in-house can be a logistical nightmare for your nonprofit fundraising agency. That's where FSSI Splash comes in. As experts in...

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an envelope with a thank you card being pulled out

Donor Recognition Strategies: Boosting Donor Retention for Nonprofits

March 27, 2024 by Heather Brunson

Donor recognition and appreciation is a crucial practice for nonprofits to acknowledge contributions, fostering stronger connections and donor retention rates. The process of recognizing and appreciating donors is an art, and at FSSI Splash, we've perfected...

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Person looking at a document that says hipaa compliance

Protecting Your Brand: The Essential Role of Direct Mail Data Security in Healthcare

March 12, 2024 by Heather Brunson

Let’s dive into a topic that holds utmost importance within the healthcare industry - data security in direct mail. As committed advocates for personalized and tangible communication, we recognize the profound trust that clients place in us with their...

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How Your Nonprofit Can Utilize Direct Mail to Enhance Your Fundraising Program

November 8, 2023 by Michael Ouellet

Nonprofit organizations play a crucial role in addressing societal issues and making a positive impact on communities. To continue their valuable work, these organizations often rely on fundraising initiatives. While digital marketing and online donations...

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wizard with mail icons

Be a Marketing Wizard with Programmatic Direct Mail

June 15, 2023 by Michael Ouellet

Programmatic Direct Mail: Magic is Real Are you ready to unlock the secrets of programmatic direct mail and become a true marketing wizard? In the realm of marketing, where the battle for audience attention is fierce, only the most skilled wizards can...

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images of two mortgage postcards

Mortgage Direct Mail: Proven Strategies for Marketing Success

April 25, 2023 by Yolanda Bishop

When you hear the word “direct mail,” do you have a specific mailpiece that comes to mind? Bed, Bath and Beyond (yes), Ikea (yes), ValuPak (yes), local restaurants and businesses (yes and yes). So, why can’t your mortgage direct mail have the same...

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