A Wave of Insights, News & Information

Enjoy the latest "splash" of relevant and insightful content from the world of direct response marketing.

Using Direct Mail Marketing to Improve Mortgage Marketing Campaigns

November 7, 2024 by FSSI Splash

Boosting your mortgage business through targeted direct mail marketing can significantly enhance your outreach and lead generation. In today's competitive landscape, personalized and targeted messages are essential for connecting with potential customers....

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The Power of Direct Mail for Mortgage Lenders in a Changing Interest Rate Environment

September 27, 2024 by FSSI Splash

As the Federal Reserve announces a potential drop in interest rates, the mortgage industry is poised for a significant shift. Lower rates often lead to a surge in home buying and refinancing activities, presenting mortgage lenders with a golden opportunity...

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Outsourcing Direct Mail Printing for Agencies Serving Nonprofits

July 11, 2024 by FSSI Splash

For nonprofit organizations, direct mail is a powerful fundraising tool, but managing the printing, assembly, and mailing process in-house can be a logistical nightmare for your nonprofit fundraising agency. That's where FSSI Splash comes in. As experts in...

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Donor Recognition Strategies: Boosting Donor Retention for Nonprofits

March 27, 2024 by Heather Brunson

Donor recognition and appreciation is a crucial practice for nonprofits to acknowledge contributions, fostering stronger connections and donor retention rates. The process of recognizing and appreciating donors is an art, and at FSSI Splash, we've perfected...

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Protecting Your Brand: The Essential Role of Direct Mail Data Security in Healthcare

March 12, 2024 by Heather Brunson

Let’s dive into a topic that holds utmost importance within the healthcare industry - data security in direct mail. As committed advocates for personalized and tangible communication, we recognize the profound trust that clients place in us with their...

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How Your Nonprofit Can Utilize Direct Mail to Enhance Your Fundraising Program

November 8, 2023 by FSSI Splash

Nonprofit organizations play a crucial role in addressing societal issues and making a positive impact on communities. To continue their valuable work, these organizations often rely on fundraising initiatives. While digital marketing and online donations...

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