A Wave of Insights, News & Information

Enjoy the latest "splash" of relevant and insightful content from the world of direct response marketing.

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Protecting Your Brand: The Essential Role of Direct Mail Data Security in Healthcare

March 12, 2024 by Heather Brunson

Let’s dive into a topic that holds utmost importance within the healthcare industry - data security in direct mail. As committed advocates for personalized and tangible communication, we recognize the profound trust that clients place in us with their...

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How Your Nonprofit Can Utilize Direct Mail to Enhance Your Fundraising Program

November 8, 2023 by FSSI Splash

Nonprofit organizations play a crucial role in addressing societal issues and making a positive impact on communities. To continue their valuable work, these organizations often rely on fundraising initiatives. While digital marketing and online donations...

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Programmatic Direct Mail: Direct Marketing Magic

June 15, 2023 by FSSI Splash

What is Programmatic Direct Mail? Programmatic direct mail marketing is an advanced technique that leverages real-time data, automation, and personalization to deliver highly targeted physical mail pieces to potential customers. Unlike traditional direct...

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Mortgage Direct Mail: Proven Strategies for Marketing Success

April 25, 2023 by Yolanda Bishop

When you hear the word “direct mail,” do you have a specific mailpiece that comes to mind? Bed, Bath and Beyond (yes), Ikea (yes), ValuPak (yes), local restaurants and businesses (yes and yes). So, why can’t your mortgage direct mail have the same...

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How to Write a Simple and Effective Fundraising Appeals Letter

February 27, 2023 by Yolanda Bishop

What separates a winning fundraising appeals letter from one that fails to produce any donations? Simply, the quality of content within the letter. Of course, there is much more to it than that but without the key elements of an effective appeal letter, it...

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Blog Test – Retesting Copyright Date

January 27, 2023 by Joey Paragas

Added some margin to the footer. Margins match the rest of the template with 30px on left and right side. Copyright year should still be set to the correct year....

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