A Wave of Insights, News & Information

Enjoy the latest "splash" of relevant and insightful content from the world of direct response marketing.

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Be a Marketing Wizard with Programmatic Direct Mail

June 15, 2023 by FSSI Splash

Programmatic Direct Mail: Magic is Real Are you ready to unlock the secrets of programmatic direct mail and become a true marketing wizard? In the realm of marketing, where the battle for audience attention is fierce, only the most skilled wizards can...

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Mortgage Direct Mail: Proven Strategies for Marketing Success

April 25, 2023 by Yolanda Bishop

When you hear the word “direct mail,” do you have a specific mailpiece that comes to mind? Bed, Bath and Beyond (yes), Ikea (yes), ValuPak (yes), local restaurants and businesses (yes and yes). So, why can’t your mortgage direct mail have the same...

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How to Write a Simple and Effective Fundraising Appeals Letter

February 27, 2023 by Yolanda Bishop

What separates a winning fundraising appeals letter from one that fails to produce any donations? Simply, the quality of content within the letter. Of course, there is much more to it than that but without the key elements of an effective appeal letter, it...

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Blog Test – Retesting Copyright Date

January 27, 2023 by Joey Paragas

Added some margin to the footer. Margins match the rest of the template with 30px on left and right side. Copyright year should still be set to the correct year....

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One Direct Mail Strategy Modern Non-Profits Use to Reach More Donors

January 18, 2023 by Yolanda Bishop

Growing your fundraising program may have gotten more difficult in the past few years.Resources may be stretched too thin. The inability to hold in-person events may have slowed momentum. If the path ahead feels uncertain, you are not alone. Focusing your...

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5 Advantages of Direct Mail Automation for Your Marketing Campaigns

January 17, 2023 by Yolanda Bishop

What if innovative, technology-focused solutions could help your marketing department and organization more effectively market and automate repetitive tasks? It’s an interesting question that gets you thinking. Imagine removing the manual processes...

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