A Wave of Insights, News & Information

Enjoy the latest "splash" of relevant and insightful content from the world of direct response marketing.

Outsourcing Direct Mail Printing for Agencies Serving Nonprofits

July 11, 2024 by FSSI Splash

For nonprofit organizations, direct mail is a powerful fundraising tool, but managing the printing, assembly, and mailing process in-house can be a logistical nightmare for your nonprofit fundraising agency. That's where FSSI Splash comes in. As experts in...

Read me

an envelope with a thank you card being pulled out

Donor Recognition Strategies: Boosting Donor Retention for Nonprofits

March 27, 2024 by Heather Brunson

Donor recognition and appreciation is a crucial practice for nonprofits to acknowledge contributions, fostering stronger connections and donor retention rates. The process of recognizing and appreciating donors is an art, and at FSSI Splash, we've perfected...

Read me

Person looking at a document that says hipaa compliance

Protecting Your Brand: The Essential Role of Direct Mail Data Security in Healthcare

March 12, 2024 by Heather Brunson

Let’s dive into a topic that holds utmost importance within the healthcare industry - data security in direct mail. As committed advocates for personalized and tangible communication, we recognize the profound trust that clients place in us with their...

Read me

How Your Nonprofit Can Utilize Direct Mail to Enhance Your Fundraising Program

November 8, 2023 by FSSI Splash

Nonprofit organizations play a crucial role in addressing societal issues and making a positive impact on communities. To continue their valuable work, these organizations often rely on fundraising initiatives. While digital marketing and online donations...

Read me

wizard with mail icons

Programmatic Direct Mail: Direct Marketing Magic

June 15, 2023 by FSSI Splash

What is Programmatic Direct Mail? Programmatic Direct Mail is a sophisticated marketing approach that leverages automation to deliver personalized physical mail to anonymous online visitors. Unlike traditional direct mail campaigns, Programmatic Direct...

Read me

images of two mortgage postcards

Mortgage Direct Mail: Proven Strategies for Marketing Success

April 25, 2023 by Yolanda Bishop

When you hear the word “direct mail,” do you have a specific mailpiece that comes to mind? Bed, Bath and Beyond (yes), Ikea (yes), ValuPak (yes), local restaurants and businesses (yes and yes). So, why can’t your mortgage direct mail have the same...

Read me