January 2025 Archive

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Reevaluating Customer Acquisition and Loyalty Campaigns: The Power of Direct Mail

January 29, 2025 by FSSI Splash

In an era dominated by digital marketing channels, it’s easy to overlook the tried-and-true method of direct mail for reaching new customers and retaining loyal ones. However, the reality is that direct mail remains an incredibly effective tool. In fact,...

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Next-Level Direct Response Marketing Strategies

January 16, 2025 by FSSI Splash

Direct mail is powerful. It gets more reads and actions than any other marketing channel. With the average number of digital communications at an all-time high (the average office worker receives 120 emails per day), it’s the well-designed, customized and...

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