![Next-Level Direct Response Marketing Strategies](https://www.fssi-splash.com/wp-content/uploads/directmarketing_blog.png)
- Categories:
- Direct Mail Automation,
- Direct Mail Guides,
Direct mail is powerful. It gets more reads and actions than any other marketing channel. With the average number of digital communications at an all-time high (the average office worker receives 120 emails per day), it’s the well-designed, customized and tangible direct mailpiece that gets the most attention. ¹ Why? Think digital fatigue.
Elevated Direct Mail. Forward-Thinking Direct Marketing Campaigns.
Direct mail provides a “tactile” marketing experience that resonates with customers, giving them something to touch and hold – an experience that is further enhanced with an array of types, formats, colors, and variable data and graphics. A 1:1 personalized, data-driven mailpiece optimizes the customer experience with a targeted journey. Combined with an integrated marketing approach, your campaign reach is amplified for optimal results.
![fssi splash logo data driven direct mail marketing](https://www.fssi-splash.com/wp-content/uploads/logox2-1.png)
Impactful Direct Mail. Maximum Response Rates.
How does direct mail measure up? There are many key performance indicators, but it’s the impact of a well-crafted mailpiece that speaks the loudest:
Performance Driven
Direct mail performs better than any digital marketing medium, with activity five to nine times greater than email, paid search or social media ²
Attention Getting
A tangible, hardcopy mailpiece resonates most with people (even millennials, with 77% paying attention to direct mail) ³
Memorable
Consumer recall is 70% higher with direct mail than it is with digital marketing ⁴
Dependable
56% of people feel that print advertising is the most trustworthy form of marketing ⁴
![](https://www.fssi-splash.com/wp-content/uploads/ready-to-grow-your-direct-mail-marketing-campaigns-1.png)
Personalized Marketing That Resonates
A sophisticated direct response marketing campaign utilizes personalization and data to connect with customers in a highly-customized way. The targeted and meaningful direct mailpiece – with text, graphics and images changing from one piece to the next – is more likely to get noticed and elicit a response. Add in a targeted list and the results increase even more (up to 9% with a house list).¹
- 1:1 Marketing
- Personalized Messaging
- Targeted List Purchasing
- Highly-Customized Communications
- Eye-Catching and Meaningful Design
- Data-Driven Content and Visuals
- Advanced Data Micro-Modeling and Analytics
- In-Depth Campaign Results and Attribution
- High Performance, Responsive Team
![Amplify logo](https://www.fssi-splash.com/wp-content/uploads/Amplify-Logo-350x79.png)
Introducing Amplify: An End-To-End Multichannel Solution
What happens when you combine cutting-edge technology with tried-and-true marketing principles? You get the perfect combination of savvy and reliable, a completely hands-off automated approach.
Integrated Marketing: Maximum Exposure
Imagine the same message being seen multiple times across multiple channels – an effective end-to-end campaign that ties in print and digital media to deliver and reinforce your message. With an integrated marketing approach, a personalized mailpiece is sent to the right recipient at exactly the right time, complemented with online ads and tracked in real-time. (Note: Direct mail has a 118% higher response rate when paired with a digital ad!)¹ When your message has multiple touchpoints, you experience higher response rates, engagement and overall ROI.
- Highly Effective Direct Response Marketing Plan
- Multiple Touchpoints to Amplify Your Reach
- Strategic Retargeting with Online Ads
- Real-Time Mail, Phone and Web Tracking
- Comprehensive Marketing Attribution
- In-Depth Response Analysis
![direct mail campaign workflow](https://www.fssi-splash.com/wp-content/uploads/Amplify-Direct-Mail-Workflow-800x342-1.png)
Print and Mail Expertise. Cutting-edge Technology.
Where other direct mail companies leave off, Splash is just getting started – big enough to work on a large scale, and small enough to be fast, flexible and responsive. There is a constant re-investment in next-level, high-quality technology to provide cutting-edge solutions. Being one step ahead of innovation, you get the most advanced print and mail technologies, up-to-the-minute 24/7 workflow tracking and highly-customized communications. Your high-impact direct mailpiece is sent on time and tracked all the way to the mailbox with 100% mail integrity.
Data Handling and Security Standards. Ultimate Safeguards
There is a long-standing history of working with customers in highly-regulated, compliance-driven industries, meaning confidential data is handled like a pro. The building, departments and network are purpose-built for ironclad security, with the most advanced behind-the-scenes technologies and best practices. SOC 1, SOC 2 and HIPAA compliance signify a commitment to maintaining the accuracy and integrity of your data – passing these audits with no exceptions. Across-the-board protection and secure processes maintain the quality standards that keep your information safe.
Sources:
¹ ”Email Statistics Report, 2015 – 2019,” The Radicati Group, Inc.“
² “Response Rate Report,” ANA/DMA“
³ “Millennials: An Emerging Consumer Powerhouse,” Quad/Graphics“
⁴ ”Direct Mail Marketing Statistics for Small Businesses,” Small Business Trends“