Direct Mail Marketing Services for Mortgage Companies

Seeking to connect with past borrowers and current homeowners through a tailored mortgage direct mail campaign? Or perhaps you’re aiming to attract credit-ready homebuyers with an exclusive offer?

Homeowners and potential buyers consistently seek lending services from mortgage companies for various purposes – whether it’s to purchase a new home, refinance an existing loan, access cash for home improvements, or consolidate debt.

Mortgage direct mail marketing stands out as a proven, cost-effective strategy to generate quality leads and engage both current and prospective customers with specialized solutions. By combining targeted mortgage direct marketing campaigns, data-driven approaches, digital integration, and marketing automation, direct mail services for the mortgage industry can significantly boost lead generation and loan conversions.

And that’s where Splash can help.

Outsource Your Mortgage Direct Mail Marketing Campaigns

Managing marketing communications can be complex in the mortgage industry – with strict regulations, multiple stakeholders and different types of borrowers. Take back control of the borrower communications process by partnering with an expert mortgage marketing partner – saving time, cutting costs, decreasing risk and improving the borrower experience.

Here’s why your direct mail strategy matters: *

• 73% of American consumers prefer being contacted by brands via direct response mail because they can read mail at their convenience
• More than 40% of direct mail recipients read or at least scan the mail they receive
• While overall mail rates declined, total direct mail volume increased by 28% from 2020 to 2021

With Splash, you can efficiently create, update and manage communications – while staying 100% compliant.

We’re marketers too. We’ll help you create your communications strategy, identify potential audiences,
develop the creative focus and execute your campaign – using a strategic multichannel approach. Plus,
you’ll get the benefits of a savvy print-mail partner specializing in secure data and regulatory
compliance.

Complete Mortgage Direct Marketing Solutions

• Data-Driven Direct Marketing Solutions
• Full Color or Black Ink Variable Data Print
• Quick Turnaround Time
• In-house Design and Development
• Variety of Engaging Mortgage Mailers
• Compliant Mortgage Marketing Communications (meet FCRA regulatory requirements)
• Streamlined Stakeholder Approvals
• Letters, Postcards, Flyers, Secure Self Mailers
• List Segmentation
• 1:1 Personalization
• Integrated Digital Marketing Automation
• Complete Mailpiece Tracking
• Seamless Print and Mail Integration
• SOC 2 Compliance

Types of Mortgage Marketing Mailers

Whether you want to market your services, promote a special offer or inform and educate, Splash can help you create the exact mailpiece you need for maximum impact.

• Postcards
• Letters
• Secure Self Mailers
• Flyers
• Mailers
• Envelopes
• Retargeting Ads

Benefits of a Specialized Mortgage Direct Mail Services Partner 

We know the ins and outs of how to produce quality, highly-effective direct mail for banks, lending
institutions, mortgage brokers and mortgage loan originators. Our mortgage marketing mailer campaigns are optimized, consistent and affordable – producing measurable results. Here are a few of the benefits of partnering with a tried-and-true direct marketing partner:

• Personalized Content for Enhanced Engagement – Personalized content and images resonate more with recipients, making them more likely to notice and engage with your mortgage mailers. Variable data printing (VDP) allows you to customize each mailpiece in a single print run without slowing down. This means you can tailor your postcards or mortgage mailers to new homebuyers, renters, and loan prospects, addressing them by name and including relevant details like exclusive interest rates or specific loan types
• Multichannel Approach to Extend Your Reach – Mortgage mailer campaigns doesn’t have to be limited to a single touchpoint. You can extend your reach online by delivering targeted social media ads before, during, and after your mailing. Additionally, utilizing QR codes or personalized URLs (PURLs) can drive traffic to dedicated landing pages or webpages with special offers or promotions, enhancing your campaign’s effectiveness
• Trackable Results and Transparency – Direct mail campaigns for mortgages offer real-time tracking capabilities, providing transparency into all aspects of your campaign. This includes tracking individual mailpieces and syncing reporting with tools like Google Maps to see the street-level view of delivery locations. This level of detail allows you to accurately measure campaign success and make data-driven decisions to improve campaigns.
• Flexibility to Adapt Campaigns Based on Data – With full visibility into your direct mail campaigns, your mortgage company can prepare for an influx of calls, online lead generation, and loan inquiries and you are ready to handle increased customer interactions so you can capitalize on the interest generated by your mailers
• Cost-Effective Solutions – Partnering with a direct mail service like Splash provides all the necessary resources in one location, from in-house copywriting and design to secure print and mail services. This eliminates the need for multiple partners or extensive internal resources. Additionally, you can maintain cash flow and capital outlay with house stock and envelopes billed as used, and benefit from the best postage rates and savings with presort automated rates

Targeted Mortgage Mailing Lists

Get your mortgage communications and Firm Offer of Credit letters into the hands of the RIGHT
potential customers – targeting your audiences based on FICO Scores, types of loans, rates, home values
and more.

We can accept data from any provider. If you’re looking for targeted, pre-screened data, our partner,
Xactus, can help. They use sophisticated data acquisition technology to help you identify and engage
with new prospects quickly, providing access to on-demand credit and mortgage data on hundreds of
millions of consumers. You’ll have fully vetted prospect lists – with pre-screened, ready-to-act leads.

Targeted direct mail enhances mortgage lead generation by allowing lenders to reach specific audiences. Mortgage companies can ensure their messages are directed at the most relevant potential borrowers by focusing on criteria such as credit score, income, location, and loan type. This targeted approach not only increases the likelihood of engagement but also results in higher response rates, which can range from 5% to 9%, significantly outperforming many digital marketing tactics.

Remove the guesswork with precisely–targeted audiences that prevent wasted marketing spend.

That’s why we partner with the most accurate, industry-leading mailing list provider – helping banks, mortgage lenders and mortgage loan originators connect with qualifying homebuyers and eligible borrowers.

Plus, print and mail are our specialty, so an end-to-end print-mail system helps to track and manage your marketing all the way to delivery. You’ll be covered by the latest National Change of Address (NCOA) database – ensuring that your direct mailpieces don’t go to any prospects that recently moved. CASS certification also helps to identify and verify delivery point addresses.

We’ll work with you to create a cost-effective direct-response marketing campaign for any target audience:

• Federal Housing Administration (FHA)
• First-time Homebuyer
• Refinancing Programs
• Adjustable-Rate Mortgages (ARMs)
• Veterans Affairs (VA) and Military
• Conventional Loans
• Reverse Mortgages
• Cash-Out Refinancing
• Non-QM Products

Direct Mail Automation for Borrower Communications

What if you could extend your reach with innovative automated and programmatic direct mail automation solutions?

You can help your marketing department or organization effectively market and automate repetitive tasks. Take charge of your mortgage mailing strategy by expanding your complex variable print campaigns and increasing your multichannel touchpoints.

Automated direct mail puts you in the driver’s seat, so you can save time, minimize mistakes and be
stress-free while elevating your brand and increasing response rates with innovative strategies.

Meet Velocity

Modernize your mortgage direct mail campaigns and get mail out faster with Velocity, a powerful
direct mail marketing automation platform. Velocity combines custom traditional direct mailers print and digital marketing solutions to help you quickly scale complex variable print campaigns. Fully manage campaigns in one easily accessible portal while eliminating long programming lead times.

Meet Amplify

A results-driven integrated marketing solution drastically increases the number of touchpoints in a
mortgage direct marketing campaign by delivering your message on all of the popular digital channels. With Amplify, you’ll utilize the latest digital technologies, such as Facebook, Instagram, Google and USPS’ InformedDelivery®, to deliver ads and targeted messages to your recipients online. Seamlessly integrate pre- and post-mail touchpoints into your communications strategy.

You’ll have access to an integrated dashboard system available online with all of the essential metrics, so there are no unknowns. You can track, enhance and effectively attribute results, from response rates to ROI.

Integrated Digital Marketing

Ready to see what targeting technology can do based on the names and addresses from your mailing list?  

Get a “compound effect” with your mortgage mailers. With an integrated digital marketing strategy, everyone who visits your website gets re-targeted. This means that ALL of your visitors – whether on your direct mail list or not – receive online ads, so you get an added boost and additional eyes on your offer.

Schedule Your Free Consultation Today!

Request your customized mortgage direct mail marketing consultation today. Learn how to maximize the effectiveness of your borrower communications while streamlining resources with a partner well-versed in the needs of the mortgage industry. Your outreach will be data-driven, eye-catching and impactful – reaching more qualified leads and borrowers, resulting in more viable leads and loan inquiries.

Sources:

SmallBizGenius, “Direct Mail Statistics that Will Have You Running to the Post Office,” March 2022, https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/#gref
Sequel Response, “Direct Mail Volume & Trends Report: Q2 2022,” August 2022, https://www.sequeldm.com/direct-mail-trends-volume-report/