“Direct Mail Guides” Category
How to Write a Compelling Fundraising Appeal Letter
What separates a winning fundraising appeal letter from one that fails to produce any donations? Simply, the quality of content within the letter. Of course, there is much more to it than that but without the key elements of an effective appeal letter, it...
Using Direct Mail Automation to Simplify Direct Marketing Campaigns
What if innovative, technology-focused solutions could help your marketing department and organization more effectively market and automate repetitive tasks? It’s an interesting question that gets you thinking. Imagine removing the manual processes...