“Direct Mail Automation” Category
Reevaluating Customer Acquisition and Loyalty Campaigns: The Power of Direct Mail
In an era dominated by digital marketing channels, it’s easy to overlook the tried-and-true method of direct mail for reaching new customers and retaining loyal ones. However, the reality is that direct mail remains an incredibly effective tool. In fact,...
Next-Level Direct Response Marketing Strategies
Direct mail is powerful. It gets more reads and actions than any other marketing channel. With the average number of digital communications at an all-time high (the average office worker receives 120 emails per day), it’s the well-designed, customized and...
How Your Nonprofit Can Utilize Direct Mail to Enhance Your Fundraising Program
Nonprofit organizations play a crucial role in addressing societal issues and making a positive impact on communities. To continue their valuable work, these organizations often rely on fundraising initiatives. While digital marketing and online donations...
Programmatic Direct Mail: Direct Marketing Magic
What is Programmatic Direct Mail? Programmatic direct mail marketing is an advanced technique that leverages real-time data, automation, and personalization to deliver highly targeted physical mail pieces to potential customers. Unlike traditional direct...
Mortgage Direct Mail: Proven Strategies for Marketing Success
When you hear the word “direct mail,” do you have a specific mailpiece that comes to mind? Bed, Bath and Beyond (yes), Ikea (yes), ValuPak (yes), local restaurants and businesses (yes and yes). So, why can’t your mortgage direct mail have the same...
How Modern Nonprofits Can Use Personalization to Reach More Donors
Growing your fundraising program may have gotten more difficult in the past few years.Resources may be stretched too thin. The inability to hold in-person events may have slowed momentum. If the path ahead feels uncertain, you are not alone. Focusing your...