“Direct Mail Automation” Category

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Direct Mail Marketing: Your Omnichannel Advantage

March 31, 2025 by FSSI Splash

Amidst the constant buzz of digital marketing, a surprising trend is gaining momentum: the resurgence of direct mail. While many assumed it had faded in usage, direct mail is proving its enduring value as a key player in modern marketing strategies. In an...

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How to Choose the Right Direct Mail Printing Company for Your Business

March 6, 2025 by FSSI Splash

When creating an effective direct mail campaign, selecting the right direct mail printing service provider is one of the most critical decisions you’ll make. A professional direct mail printing company can transform your vision into a tangible marketing...

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Reevaluating Customer Acquisition and Loyalty Campaigns: The Power of Direct Mail

February 7, 2025 by FSSI Splash

In an era dominated by digital marketing channels, it’s easy to overlook the tried-and-true method of direct mail for reaching new customers and retaining loyal ones. However, the reality is that direct mail remains an incredibly effective tool. In fact,...

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Next-Level Direct Response Marketing Strategies

June 10, 2024 by FSSI Splash

Direct mail is powerful. It gets more reads and actions than any other marketing channel. With the average number of digital communications at an all-time high (the average office worker receives 120 emails per day), it’s the well-designed, customized and...

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How Your Nonprofit Can Utilize Direct Mail to Enhance Your Fundraising Program

November 29, 2023 by FSSI Splash

Nonprofit organizations play a crucial role in addressing societal issues and making a positive impact on communities. To continue their valuable work, these organizations often rely on fundraising initiatives. While digital marketing and online donations...

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Programmatic Direct Mail: Direct Marketing Magic

June 16, 2023 by FSSI Splash

What is Programmatic Direct Mail? Programmatic direct mail marketing is an advanced technique that leverages real-time data, automation, and personalization to deliver highly targeted physical mail pieces to potential customers. Unlike traditional direct...

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