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Donor Recognition Strategies: Boosting Donor Retention for Nonprofits
Donor recognition and appreciation is a crucial practice for nonprofits to acknowledge contributions, fostering stronger connections and donor retention rates. The process of recognizing and appreciating donors is an art, and at FSSI Splash, we've perfected...
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Protecting Your Brand: The Essential Role of Direct Mail Data Security in Healthcare
Let’s dive into a topic that holds utmost importance within the healthcare industry - data security in direct mail. As committed advocates for personalized and tangible communication, we recognize the profound trust that clients place in us with their...
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How Your Nonprofit Can Utilize Direct Mail to Enhance Your Fundraising Program
Nonprofit organizations play a crucial role in addressing societal issues and making a positive impact on communities. To continue their valuable work, these organizations often rely on fundraising initiatives. While digital marketing and online donations...
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Programmatic Direct Mail: Direct Marketing Magic
What is Programmatic Direct Mail? Programmatic direct mail marketing is an advanced technique that leverages real-time data, automation, and personalization to deliver highly targeted physical mail pieces to potential customers. Unlike traditional direct...
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Mortgage Direct Mail: Proven Strategies for Marketing Success
When you hear the word “direct mail,” do you have a specific mailpiece that comes to mind? Bed, Bath and Beyond (yes), Ikea (yes), ValuPak (yes), local restaurants and businesses (yes and yes). So, why can’t your mortgage direct mail have the same...
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How to Write a Compelling Fundraising Appeal Letter
What separates a winning fundraising appeal letter from one that fails to produce any donations? Simply, the quality of content within the letter. Of course, there is much more to it than that but without the key elements of an effective appeal letter, it...