A Wave of Insights, News & Information

Enjoy the latest "splash" of relevant and insightful content from the world of direct response marketing.

Direct Mail Marketing: Your Omnichannel Advantage

March 31, 2025 by FSSI Splash

Amidst the constant buzz of digital marketing, a surprising trend is gaining momentum: the resurgence of direct mail. While many assumed it had faded in usage, direct mail is proving its enduring value as a key player in modern marketing strategies. In an...

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screen direct mail printer

How to Choose the Right Direct Mail Printing Company for Your Business

March 6, 2025 by FSSI Splash

When creating an effective direct mail campaign, selecting the right direct mail printing service provider is one of the most critical decisions you’ll make. A professional direct mail printing company can transform your vision into a tangible marketing...

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a big magnet attracting customers

Reevaluating Customer Acquisition and Loyalty Campaigns: The Power of Direct Mail

February 7, 2025 by FSSI Splash

In an era dominated by digital marketing channels, it’s easy to overlook the tried-and-true method of direct mail for reaching new customers and retaining loyal ones. However, the reality is that direct mail remains an incredibly effective tool. In fact,...

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Using Direct Mail Marketing to Improve Mortgage Marketing Campaigns

November 22, 2024 by FSSI Splash

Boosting your mortgage business through targeted direct mail marketing can significantly enhance your outreach and lead generation. In today's competitive landscape, personalized and targeted messages are essential for connecting with potential customers....

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The Power of Direct Mail for Mortgage Lenders in a Changing Interest Rate Environment

August 29, 2024 by Yolanda Bishop

Written By: Yolanda Bishop Sr. Relationship Manager at FSSI Splash | Growth Marketer As interest rates potentially decline, the mortgage industry is primed for a transformative period. This shift is likely to spark a wave of home purchases and...

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Outsourcing Direct Mail Printing for Nonprofit Marketing Agencies

July 11, 2024 by FSSI Splash

For nonprofit organizations, direct mail is a powerful fundraising tool, but managing the printing, assembly, and mailing process in-house can be a logistical nightmare for your nonprofit fundraising agency. That's where FSSI Splash comes in. As experts in...

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